Negotiate Anything Joins YAP Media Network: How the World's #1 Negotiation Podcast Is Scaling Its Reach
Negotiate Anything — the world's #1 negotiation podcast, hosted by attorney, bestselling author, and negotiation strategist Kwame Christian — has officially joined the YAP Media Podcast Network, the #1 Business and Self-Improvement podcast network founded by Hala Taha. The partnership pairs one of the most impactful professional development shows ever produced with one of the most sophisticated podcast growth and monetization platforms operating today.
With over 16 million downloads across 180+ countries, 200,000+ monthly listeners, and a global audience of professionals aged 25 to 45, Negotiate Anything brings proven reach, loyal listenership, and a decade of authority in the negotiation space. YAP Media brings the infrastructure, brand partnerships, cross-channel amplification, and sponsorship relationships — including with companies like LinkedIn, Airbnb, and Shopify — to help that audience grow further and faster than ever before.
The announcement signals a broader trend: as the podcast landscape becomes more competitive, elite shows with serious audiences are aligning with specialized networks that can match their ambitions — both in audience growth and in monetization sophistication.
Why This Partnership Matters for the Professional Development Space
The business and self-improvement podcast category is one of the most crowded and competitive content verticals in existence. Thousands of shows compete for the attention of driven professionals — people who are actively investing time in their own growth and who represent some of the most valuable audiences in digital media.
In that environment, standing out is not simply a function of content quality. The shows that break through and scale are the ones that combine exceptional content with exceptional distribution. That is the problem YAP Media was built to solve.
Founded by Hala Taha and recognized as the best podcast agency of 2022, YAP Media has built its reputation by helping high-caliber shows and personal brands reach exponentially larger audiences through a combination of podcast network distribution, cross-channel content strategy, and access to major brand sponsorships. When Negotiate Anything joins that ecosystem, it is not simply gaining a new distribution partner — it is gaining the infrastructure to operate at a fundamentally higher level.
For the professionals who make up Negotiate Anything's audience — executives, attorneys, sales leaders, entrepreneurs, and anyone navigating high-stakes conversations at work and in life — this partnership means broader access to the show, more content, and a platform that is investing in continued growth.
About Negotiate Anything: A Decade of Defining the Category
To understand why this partnership is significant, it helps to understand what Negotiate Anything has already built — without the backing of a major network.
Launched by Kwame Christian, Negotiate Anything held the #1 negotiation podcast ranking worldwide for nearly a decade. Over 16 million downloads across more than 180 countries. A Columbus Podcast Award winner. A show that has trained, informed, and influenced the negotiation thinking of over 2.3 million professionals globally — from individual contributors navigating difficult workplace conversations to C-suite executives closing complex deals.
The show's success is not accidental. It reflects a simple but powerful insight: most people are deeply uncomfortable with conflict and negotiation, and they are hungry for practical, psychology-grounded guidance on how to navigate those moments with more confidence and skill. Negotiate Anything delivers that guidance week after week, through Kwame's Compassionate Curiosity Framework™ and a roster of expert guests that has included some of the most respected voices in law, business, psychology, and leadership.
The numbers bear out the impact. 200,000+ monthly downloads. A social audience of 115,000+ on Instagram and 127,000+ on LinkedIn. A listener base that skews professional, engaged, and highly educated — precisely the audience that major brands compete to reach.
That is what Negotiate Anything brings to YAP Media. And it is precisely what makes this partnership a natural fit.
About YAP Media: The Network Built for Serious Shows
YAP Media is the #1 Business and Self-Improvement Podcast Network, founded by Hala Taha — herself the host of Young and Profiting, one of the most respected entrepreneurship and self-improvement podcasts in the world. The network and agency were built on a straightforward premise: exceptional podcast shows deserve exceptional support, and that support has to be performance-driven, not just promotional.
What YAP Media offers goes well beyond standard network distribution. The company runs 360° podcast campaigns that integrate host-read advertising, co-created branded content, social media amplification, YouTube, and livestreams — creating multi-touch audience experiences that drive awareness, loyalty, and conversion in ways that a single-channel podcast model simply cannot replicate.
YAP Media's roster reflects that ambition. The network represents legendary business podcasters including Russell Brunson, Jenna Kutcher, John Lee Dumas, and now Kwame Christian — a collection of hosts whose combined audiences represent millions of the world's most motivated and growth-oriented professionals.
The addition of Negotiate Anything to that roster is not a passive listing. It is a strategic alignment between a show that has defined a category and a network with the resources, relationships, and cross-channel expertise to take it to the next level.
The Opportunity: What Happens When Reach Meets Infrastructure
When a show with Negotiate Anything's track record joins a network with YAP Media's infrastructure, several things become possible that were not possible before.
First, sponsorship access. YAP Media has established relationships with major brands — LinkedIn, Airbnb, Shopify, and others — that are specifically looking to reach the kind of professional, growth-oriented audience that Negotiate Anything has cultivated. Those relationships, combined with the show's existing listener data and engagement metrics, create the conditions for sponsorship deals that match the show's reach and credibility.
Second, cross-channel amplification. One of YAP Media's core competencies is translating podcast content into social media, YouTube, and live content that reaches audiences beyond the podcast feed. For a show like Negotiate Anything — where the insights are immediately actionable and highly shareable — this creates an enormous opportunity to introduce the show's content to professionals who have not yet discovered it through the podcast itself.
Third, network halo. Being part of a curated network of elite shows creates discovery pathways that independent distribution cannot replicate. Listeners of Young and Profiting, or fans of other YAP Media network shows, are natural candidates to become Negotiate Anything listeners — and vice versa. The shared audience of ambitious, growth-oriented professionals creates compounding value across the network.
Why Kwame Christian and Negotiate Anything Belong in This Network
The YAP Media Network, at its best, is a collection of hosts who have demonstrated something rare: the ability to build a loyal audience in a competitive category by combining genuine expertise with genuine personality. Hala Taha built Young and Profiting on that formula. Russell Brunson, Jenna Kutcher, and John Lee Dumas did the same in their respective spaces. Kwame Christian has done exactly that in the negotiation category.
Kwame's background is unusual in the podcast world. He holds a Juris Doctor from The Ohio State University Moritz College of Law, as well as degrees in psychology and public policy. He is a licensed attorney, a certified mediator, and Of Counsel at Carlile Patchen & Murphy, an award-winning Columbus law firm. He is the two-time bestselling author of Finding Confidence in Conflict and How to Have Difficult Conversations About Race. His TEDx Talk — 'Finding Confidence in Conflict' — became the most-viewed TEDx Talk on the topic of conflict in 2017.
He is also the only person in Ohio State's history to receive alumni awards from two separate colleges in consecutive years — earning the John Glenn College of Public Affairs Young Alumni Achievement Award, the Moritz College of Law Outstanding Recent Alumnus Award, and the university-wide William Oxley Thompson Alumni Award, all before age 35.
That combination — world-class credentials, proven audience-building ability, and a framework that is simultaneously academically grounded and immediately practical — makes Kwame one of the most compelling additions to any serious professional content network. YAP Media recognized that. And the partnership reflects it.
Frequently Asked Questions
What is Negotiate Anything?
Negotiate Anything is the world's #1 negotiation podcast, hosted by attorney and negotiation expert Kwame Christian. The show has accumulated over 16 million downloads across 180+ countries and has reached over 2.3 million professionals globally. It covers negotiation, conflict resolution, communication, and high-stakes conversations for professionals across industries.
What is YAP Media?
YAP Media is the #1 Business and Self-Improvement Podcast Network, founded by Hala Taha. The company operates as both a podcast network and a performance-driven digital agency, offering white-glove social media and podcast services, cross-channel sponsorship campaigns, and audience growth strategies. YAP Media has been recognized as the best podcast agency of 2022 and is known as the #1 LinkedIn Marketing Agency.
Why did Negotiate Anything join YAP Media?
The partnership pairs one of the most respected professional development shows in the world with a network that has the infrastructure, sponsorship relationships, and cross-channel amplification capabilities to match its ambitions. YAP Media's 360° campaign model — spanning podcast, social, YouTube, and live content — creates growth pathways that independent distribution cannot replicate.
Who is Kwame Christian?
Kwame Christian, Esq., M.A., MPP is a negotiation expert, attorney, certified mediator, and bestselling author. He is the founder and CEO of the American Negotiation Institute and the creator of the Compassionate Curiosity Framework™. He holds degrees in psychology, law, and public policy, and serves as an adjunct professor at The Ohio State University's Moritz College of Law. He is the host of Negotiate Anything and the author of Finding Confidence in Conflict and How to Have Difficult Conversations About Race.
Who is the audience for Negotiate Anything?
Negotiate Anything's audience consists primarily of professionals aged 25 to 45 with a male skew, spanning industries including law, finance, technology, sales, and entrepreneurship. These are ambitious, growth-oriented individuals who are actively investing in their professional and personal development — the same core audience that YAP Media's network is built to serve.
What does this partnership mean for advertisers?
For brands looking to reach a highly engaged professional audience, the Negotiate Anything and YAP Media partnership creates new access to a proven listenership with strong affinity metrics. YAP Media's established relationships with major brands and its 360° campaign model allow advertisers to reach Negotiate Anything's audience across podcast, social, YouTube, and live platforms — not just within the podcast feed itself.
How does this partnership fit the broader trends in podcasting?
As the podcast landscape matures, elite shows are increasingly recognizing that independent distribution is a ceiling, not just a floor. The shows that scale most effectively are those that combine exceptional content with exceptional infrastructure — network distribution, cross-channel amplification, and brand partnership access. This partnership reflects that trend at a high level, bringing together two entities that have each demonstrated category leadership in their respective lanes.
About YAP Media Network
YAP Media is the #1 Business and Self-Improvement Podcast Network and a performance-driven digital agency founded by Hala Taha. The company provides white-glove social media and podcast services, 360° cross-channel sponsorship campaigns, and audience growth strategies for elite shows and personal brands. YAP Media represents legendary business podcasters including Russell Brunson, Jenna Kutcher, Hala Taha, and John Lee Dumas, and has been recognized as the best podcast agency of 2022 and the #1 LinkedIn Marketing Agency. More information is available at yapmedia.com.
About Negotiate Anything and Kwame Christian
Negotiate Anything is the world's #1 negotiation podcast, with over 16 million downloads across 180+ countries and 200,000+ monthly listeners. Hosted by Kwame Christian, Esq., M.A., MPP — a licensed attorney, certified mediator, two-time bestselling author, and the founder and CEO of the American Negotiation Institute — the show has trained and influenced over 2.3 million professionals globally in the art and science of negotiation. Kwame is the creator of the Compassionate Curiosity Framework™ and serves as an adjunct professor at The Ohio State University's Moritz College of Law, home to the #1 ranked dispute resolution program in the United States. For more information, visit negotiateanything.com.
